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The Art of Content Marketing

George M / November 27, 2018

The Art of Content Marketing

Content marketing has been universally recognized as a low cost, and effective method of product and services positioning in the marketplace. It has become a …

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Redesigning the Marketing Mix – Case Study

George M / November 6, 2018

Redesigning the Marketing Mix – Case Study

Industry: Machine tool and die manufacturing The machine tool industry, in general, has a limited marketing mix and is greatly dependent on word-of-mouth …

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How to Become a Persuasive Leader

George M / October 24, 2018

How to Become a Persuasive Leader

A leader may possess strong visionary and creative talents, but they still have to be able to persuade others to follow their initiatives. You can lay down the …

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