Fair or equitable trade had its origins in Europe in the 1960s as a political movement that focused on the imbalance between the relative returns for farmers …
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The Art of Content Marketing
Content marketing has been universally recognized as a low cost, and effective method of product and services positioning in the marketplace. It has become a …
Redesigning the Marketing Mix – Case Study
Industry: Machine tool and die manufacturing The machine tool industry, in general, has a limited marketing mix and is greatly dependent on word-of-mouth …
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