Many small businesses lack the power or money to market their brand and products effectively. Yet, marketing is crucial to the success of any business. Hence, these small companies need to leverage the power of e-commerce to help them in that regard.
E-commerce stores are their best bet because online shopping has become popular in recent years with many people using e-commerce sites on a daily basis. The main reason is that they’re more convenient as you can shop from anywhere and at any time since they’re open 24/7.
Furthermore, Amazon, the number one online retailer in the world, gets half of the products it sells from small businesses. And with more than 304 million users from whom Amazon attains sales worth $3 billion a month, small and medium-sized companies must take advantage of this platform since its impact can be massive.
Some of the effects of using an e-commerce store, especially Amazon, are the following:
Showcases Your Products To A Wider Market
Since Amazon has a widespread reach worldwide, by showcasing their products on this site, small brands can reach many people. This is something that can increase sales as the market reach can surpass their geographical location.
Helps To Market Products On Your Behalf
By running promotions and offering products at a discount, Amazon is able to sell a lot of merchandise. Moreover, since most online shoppers prefer e-commerce sites because they offer goods at lower prices than brick and mortar stores, selling online is much easier.
Drive Traffic To Your Physical Store
Much as most people prefer buying products online, there are those who still prefer going to brick and mortar stores to shop due to the tactile experience they offer. But even these consumers first want to research online about products before going directly to the local store to shop.
With 90% of customers going on to check Amazon even after finding what they’re looking for elsewhere, it’s clear that Amazon is not only a trustworthy site, but is also able to drive traffic to any business.
Brand Awareness and Personalization
As you keep selling products online using e-commerce sites like Amazon, eBay, and Alibaba, you expose your brand to a vast number of people. And in so doing, you make them quite aware of what a great company you are, especially when people give positive reviews on your products. This, in turn, can increase sales both online and offline, since people trust your business.
To help us explain our claim better, Laurice Wardini of Subscriptionly describes how each subscription box she reviews has a unique package. Usually, packaging is a great way to raise brand awareness and subscription box companies are setting some ground rules in this industry.
Reduce Operational Costs
Startups who don’t have money to rent a physical store can still go ahead and use e-commerce sites to sell their products.
In fact, Amazon started precisely this way with its founder Jeff Bezos operating the business in his garage. The company actually opened its first retail shop in 2015, 21 years after it was founded.
Additionally, e-commerce sites also take care of delivering the products. With this important service, you can save on the operating costs.
With that said, small businesses can only decide to ignore e-commerce at their peril. Capitalize on its popularity to grow your business to any level you desire.
Author bio: Ana Bera is the Head of Marketing and Content at Subscriptionly she uses every opportunity she gets to learn from others and then share the knowledge and generate fun and informative content. She is a Toronto born world traveler, hungry for knowledge and ready to make a difference in the marketing world.