Inbound digital marketing is sometimes referred to as pull marketing, whereby quality content posted on websites, social media, and other digital platforms attract traffic and conversions from targeted clients. This is in contrast to outbound marketing, or push marketing, which uses established media channels like television, radio, specialty magazines, and newspaper advertising to prompt (push) people to purchase products.
Inbound digital marketing experts focus on providing several distinct service packages to clients of all sizes. Segmenting the markets by specific industries like health care, technology and e-commerce provides more focused targeting, which can then be expanded to other industrial segments in the future. Other useful demographic filters are geographic reach, and size of B2B businesses. In this case companies with sales of $10 million+. The six digital marketing packages that are offered follow these examples:
1. Combined SEO and SMO Services
Online marketing through search engine optimization (SEO) and social media optimization (SMO) can be very cost-effective when properly designed. Marketing budgets can be slashed by focusing on specific segments of the billions of internet visitors that use the internet every day from every part of the globe. Add to this an improved customer service experience (UX), and 24/7 access to the firm’s services and products and the benefits of inbound digital marketing services becomes quite clear.
Whether competing on a local or global basis, every business should strive to gain an edge on its competition. When searching for products or services on the internet they normally enter a descriptive short or long-tail keyword, and almost instantaneously numerous website locations pop up with their URL addresses. This is driven by smart algorithms from the massive amount of data harvested by the leading search engine companies like Google and Bing. Get to that top ten ranking and the traffic to your website escalates exponentially. There is no better way to gain an edge on the competition than through keywords, SEO, SMO.
This is an active process that requires constant adjustment to all the above factors. Nothing will be accomplished by a website that passively waits for business to develop on its own accord. The digital marketing providers ensure that their clients’ landing pages feature some type of CTA (call-to-action). Offering something for free tends to rivet attention. This could be nothing more than a free sign-up to your site, a free estimate or a deeply discounted loss-leader. At the very least it should allow you to obtain the visitor’s coordinates and add them to your e-mail list.
Large companies can afford to pay search engine leaders like Google to move their websites to the top by paying for their ads. But many businesses may lack both the budgetary capacity and the strategies to accomplish this effectively. Digital marketing services providers can greatly reduce the investment by seeding an organic growth strategy, which will turn the search engine algorithms to the clients’ advantage.
2. PPC, Adwords Package
Digital marketing services providers are search engine optimization consultants, who have developed the organic methodology to boost internet marketing success. They make it possible to achieve multiple revenue streams such as payments per click (PPC), Google Adwords and other similar advertising-driven programs, e-commerce sales, income through linked affiliate networks, and advertising banners from other companies seeking exposure. The services providers offer project or hourly based pricing packages.
3. Back Links Building
In order to deliver consistent and lasting results, the optimization program must include links-building to high domain authority websites with a rating of 50+, continuing improvement of website performance as measured by website graders, and adroit keyword selection, which leads to a consistent build-up of traffic. By covering these fundamentals, the digital marketing provider can greatly improve the profitable growth of their clients.
4. Video Marketing
In 2006 Google purchased YouTube and turned it into one of the most potent promotional vehicles in human history. Using a recent example: in 2015 Adele’s song “Hello” received 50 million views in just forty- eight hours, which resulted in the sales of more than 3 million copies of her album in the first week after the YouTube appearance. All of these landmarks were historical firsts.
Digital marketing providers help businesses to promote their products or services through videos. Video marketing has a long history of success, but the YouTube platform has given it huge global exposure, and followers that number in the hundreds of millions. This creates opportunities for market reach and potential volume that far exceeds anything seen in the past. For the new generation, YouTube has become the go-to medium for information and entertainment. Digital marketing providers know-how to utilize the power of YouTube to build up their clients’ web traffic and conversions. It has become, without question, a much-utilized strategy for marketing a vast array of products and services. They can help their clients create that “wow” response.
5. Content Marketing
Most businesses of today know enough about the market to realize that having a website, which attracts and grows traffic is an essential part of any marketing mix. It has become a pillar in the four “P’s”: Product, Price, Promotion, and Place. But in order to generate and maintain significant traffic, they need to stimulate interest and maintain it at a high level. The digital marketing services providers help their clients to achieve this by sourcing quality bloggers to contribute articles on an ongoing basis.
They seek out individuals with the best writing skills, subject matter knowledge, research of new ideas and concepts. Keywords densities are the path to digital marketing success – This enhances and grows the search engine ranking of the blogs. The goal is to be listed on the first page of Google and other search engines for particular keywords. The digital marketing providers ensure that this focus is maintained and integrated into all content – from the clients’ landing page to other webpages and blogs.
6. UX and UI Consulting
User Experience and User Interface have become prominent elements of digital marketing packages. It involves customer research, experience mapping, audits, and analysis. The interface bridges the gap between the human brain and digital applications. Finding the best apps for this has become a prominent part of digital marketing services. It requires a high level of data management and analysis that is not normally available in small to medium-sized companies and has become a main area of outsourced services.
**These six packages can be altered or recombined, depending on the expertise and resources of your Company.