Promoting your products or services using video is certainly not a brand-new concept. Video marketing has been around for quite a long time, and utilizing videos online is an excellent way to market just about everything.
But the introduction of YouTube in 2005 has greatly expanded the video horizon. More than 400 hours of videos are uploaded to YouTube every minute, and one billion hours of video are viewed every day worldwide. creating a huge library of millions of short-form videos. But you have to dig deeper into the digital marketing medium to discover the many ways that videos are deployed to harvest data, internet traffic, and ultimately generate revenues. The advantage of YouTube is that it is open to almost everyone for free.
Being small is not a disadvantage
There is a huge mountain of archived videos on the internet, and it is much more difficult for any single one to stand out, let alone reach viral status. Yet, this is regularly contradicted by very small contributors with unique content and ideas that capture the imagination of the masses. These are the amateurs that tap into a sensitive vein of the general public.
Professionals improve success
Professionals use proven techniques to greatly improve the chances for a YouTube breakthrough. They make sure that the videos will appeal to the target market, and that it is fascinating enough to maintain viewer attention for at least several minutes. They also know how to position the video so that the YouTube search engine will bring it up to the top in any search query. This takes on the same optimization methodology that is utilized for website pages, blog posts, and advertisements.
Entertain above all
Combine design dynamics, animation, vivid backdrops, and in many cases, use humor to hook the viewer. The focus is on entertainment or dramatic content that rivets the viewers to the screen. But behind this presentation carefully employ keywords and graphics that are relevant to the website. Design the video with the intention of driving traffic to a particular website. It is the same keyword driven process used to optimize blog posts. Keywords are inserted in the title of the video as well as the information captions. This directs the search engines’ algorithms to capture particular words or phrases. The use of attention-grabbing words or expressions within the video clip and inside the description box promote viewer traffic to particular sites.
Free and effective
YouTube has what every marketing manager dreams of – free advertising. It is not interested in charging any uploading fees, because they generate revenues from advertisements, just like Google does with Adsense. This is why it was such a good fit when Google purchased YouTube in 2006.
The other good thing about YouTube is the number of potential customers their videos attract. The basic idea behind YouTube is to generate a fun and entertaining visual ecosystem, with a dual purpose – to entertain and to reap commercial benefits through advertising. Used effectively, it has the potential to steer traffic to even the smallest players who have mastered the art of providing entertaining and informative content.
Use trial and error
Because it is so economical to use, it lends itself well to a trial and error process. Various video concepts can be tried to determine what works, and what fails to galvanize traffic. For the beginner, it is advisable not to expect overnight success. With perseverance, and maybe some help from successful developers, you can turn YouTube into a traffic generating turnstile for your products and services.
Pictures are worth a thousand words
Is a very old adage that has continuous appeal. The general public is constantly seeking new information and entertainment content on the internet. Some of this is directed towards making informed buying decisions. Visually presented content can have a much greater impact on that decision than text driven articles and blogs. Most marketers employ both to scale traffic.
Look for results – Any form of video marketing must ultimately bring concrete results: such as increasing sales, introducing new products and services, creating exposure for the customers’ brands, and attracting new customers. This must be achieved within defined budgetary constraints. Before you decide on paying for the services of video marketing agencies verify their track record. Assure yourself that a majority of their clients increased their sales and profits through their customized video marketing strategy.
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