Content marketing has been universally recognized as a low cost, and effective method of product and services positioning in the marketplace. It has become a particularly well-suited priority marketing strategy for small and micro businesses.
To a great degree, the small players are not disadvantaged, because many of them have acquired or contracted the expertise to generate high-quality content, direct visitors to other marketing messages on their site, and skillfully link to other sites. This creates a massive win/win cycle, which can benefit even the smallest players. Thousands of articles, podcasts and videos are produced and posted every single day.
Google’s Adsense algorithms can automatically search and match the most suitably associated content for their advertisers and provides advertising income for both Google and the submitted content. Everyone can participate in this income stream. Google’s AI-driven algorithms, can pick through the maze of content on the internet and pick out the most appropriate fit from a keyword search perspective.
Content marketing’s ultimate objective is to create as much organic traffic as possible through strategic keyword use and positioning. This leads to Search Engine Optimization (SEO), and matched with an appropriate social media strategy, can result in Social Media Optimization (SMO). These are the key drivers in successful content marketing.
Content platforms have become the favorite intermediaries for posting content because of the sheer number of their overall users that can reach into the many millions. By accepting content from individual websites they provide a certain trust and authenticity for the site. This increases the level of domain authority and page authority and acts as a digital bookmark for smart search engine algorithms.
The search engines are programmed to find the best content and relevance to provide the most suitable, instantaneous fit for any specific internet inquiry, and they keep upgrading their algorithms to fulfill this objective. There are a number of factors involved in achieving content relevance. If you’re hoping to get your site listed in the top-10 search engine ranking for a particular product or service, the content must be totally relevant to it. Also, any links on your site should enhance the visitors’ information on the topic.
Many websites often generate volumes of low-quality content. But quantity vs quality is readily identified by the new algorithms connected to machine learning and Artificial Intelligence (AI). This is a very wasteful and misleading practice, which does not achieve the intended goal of search engine optimization. The search engines’ algorithms recognize junk and discard it.
There is a need for every content provider to clearly define the connection of their content to the other marketing messages on their websites and blogs. This has to be very clear to loyal and potential new customers. It all starts with an appropriate title. If this appears to be off-theme then it will not be clicked on and followed. Generating more traffic and sales conversions is ultimately defeated by disconnected titles and off-message content.