If your company is seeking a cutting-edge marketing strategy, you need to sharpen your online toolkit. This is where the greatest potential for high impact marketing lies. There are many elements in effective online strategies, but none play a greater role than Search Engine Optimization (SEO). This is where you can turbocharge your marketing engine. Online marketing is a relatively new field and many small businesses have not yet gotten on board. For those who can master it properly, it offers unprecedented benefits.
In order to succeed, it requires a profound knowledge of how online traffic can be generated through an organic process, which uses your website to connect to an ever-expanding universe of direct and backdoor links. Effective utilization of the immense traffic generated by the giants of social media is another key to penetrating this vast labyrinth. Unless you have somebody in the company with prior experience in this field, it would be difficult to get a proper grasp of the strategies and techniques required. Fortunately, there are reasonably priced experts for hire who can help you attain high search engine ranking, which can then become the catalyst for an expanding e-commerce business.
Many small firms stop after they put up a nicely designed website and wait for it to generate some business. However, at this stage, the website is totally invisible because, if someone is searching online for the category of products or services that you provide, your website will be far removed from the top search engine pages. The trick is to get it up to the first or second page of a Google keyword search.
Many promise but few deliver – Once your website is set up and the contact page is activated, you will receive messages from across the globe offering website improvements and rapid acceleration to the top of search engine ranking. Unfortunately, most of these claims are bogus and are used as enticements to obtain a website maintenance contract. As in any such offering, take the time to investigate the company or the individuals behind this offer. Have them provide you with examples of their past successes with their SEO program. Keep in mind that nobody can guarantee a top ten ranking. It takes knowledge, special skill sets, experience, time and a clear understanding of how online marketing really works.
SEO offers many benefits – Online marketing through search engine optimization can be very cost effective when properly designed. Your marketing budget can be slashed by focusing on specific segments of the billions of internet visitors that use the internet every day from every part of the globe. Add to this: an improved customer service experience and 24/7 access to the firm’s services and products and the power of internet marketing becomes clear. It is this phenomenal global reach that makes the internet such an important vehicle for the dissemination of information, entertainment, and advertising. Tapping into this rich vein should be a part of every company’s strategy. But first, you must do everything you can to make your company’s website highly visible.
Competitive edge – Whether competing on a local or global basis, every business should strive to gain an edge on its competition. When searching for products or services on the internet you normally enter a descriptive keyword or sentence, and almost instantaneously numerous website location pop up with their URL addresses. This is driven by smart algorithms from the massive amount of data harvested by the leading search engine companies. Get to that top ten ranking and the traffic to your website escalates exponentially. There is no better way to gain an edge on the competition.
Pay or seed – Large companies can afford to pay search engine leaders like Google to move their websites to the top by paying for their ads. But small business organizations may lack both the budgetary capacity and the strategies to accomplish this effectively. However, you don’t need to pay to play in this field. Or at least you can greatly reduce the investment by seeding an organic growth strategy, which will turn the search engine algorithms to your advantage.
The organic farmers – These are search engine optimization consultants and freelancers, who have developed the organic methodology to boost internet marketing success. They make it possible to achieve multiple revenue streams such as payments per click (PPC), Google Adsense and other similar advertising-driven programs, e-commerce products/services sales, income through linked affiliate networks, and advertising banners from lower SE ranked companies. It is often difficult to hire the top talent, but they can be employed on a project or hourly basis to optimize the website and boost its domain and page authority. Reliable and less expensive freelancers can be found on such sites as Freelancer.com, nDash.com, and Peopleperhour.com
Key SEO elements – In order to deliver consistent and lasting results, the optimization program must include links to high domain authority websites with a rating of 60+, continuing improvement of website performance as measured by websitegrader.com and adroit keyword selection, which leads to a consistent build-up of traffic. Only by covering these fundamentals can an internet marketing program succeed.